I'm Mafer, a digital advertising strategist who speaks your customers' language. Literally. Google Ads is my foundation. Meta, LinkedIn, and Bing when the brief calls for it. Strategy, audits, and growth across channels in English, French, and Spanish.
Scaling across European markets is harder than it looks. These are the three patterns I see most often.
Campaigns that look beautiful in reports but quietly hemorrhage budget. Clicks that never become customers.
Google Translate isn't localization. Native speakers can tell instantly when ad copy feels generic. And they leave.
Month one is magic. By month three, you're talking to someone new. The specialist who won your trust has disappeared.
Each service is shaped around one principle: your budget should work harder, not just bigger.
All types of Google Ads: Search, Shopping, and more, built and optimized to grow your sales. From single-market brands to complex multi-country setups.
Expanding into new markets? Native-level ad copy and strategy in English, French, and Spanish. Not translations. Real campaigns built for each culture.
Fixed price. Clear deliverables. No ongoing commitment required.
Delivered in 3 working days
Your ads are only as good as where they land. Get a scored evaluation with prioritized fixes to turn more clicks into customers.
Delivered in 7 working days
Know exactly what your competitors are running, bidding on, and saying. Find the gaps they're missing and the opportunities waiting for you.
Delivered in 10 working days
A deep dive into your Google Ads account. Find where budget is leaking, what's working, and exactly what to do next.
Complete picture: account health, landing page performance, and competitive landscape. Best before any major campaign investment.
All prices exclude VAT.
Deep dive into your data, goals, audience. Strategy built on evidence, not assumptions.
Clean campaigns with reliable tracking. The foundation everything else is built on.
Continuous refinement. Every metric watched, every opportunity acted on.
Expand what works. Cut what doesn't. Grow into new markets with confidence.
Anonymized data from actual Google Ads accounts. No hypotheticals. No "up to" claims.
A D2C brand had 15 headlines per ad - most were generic filler. Cut to 8 targeted messages. Added social proof and risk removal. Same budget, same landing pages.
A premium European brand's PMax campaign was bidding on competitor names. For every euro spent, it returned less than 19 cents of revenue.
Same products, same market, same time period. An honest side-by-side comparison showed Search returning 5.52x while PMax managed 2.16x per euro spent.
Every asset group scored "Excellent". Google's highest rating. The campaign generated 9,653 impressions, 79 clicks, and exactly zero in conversion value.
I've spent 10 years in digital since 2016, managing everything from single-brand accounts to large multi-country setups across Europe, North America, and Latin America.
Before going independent, I managed Google Ads campaigns for an agency handling premium e-commerce and luxury brands across multiple markets. That gave me cross-industry pattern recognition most solo consultants simply don't have.
What makes me different? I speak your customers' language. Literally. Native Spanish, fluent English, fluent French. When I write ad copy for your French market, it's not a translation. It's written by someone who thinks in that language.
Based in France. Working with brands worldwide. Every decision backed by data, not assumptions.
Very efficient professional. One of her strongest points is data analysis, with great potential turning raw data into valuable information. Her language skills make her outstanding.
I really enjoy working together with Mafer. Besides a very loyal team player she has excellent project management and data analyses skills. She learns fast and adapts quickly in new projects.
Great problem solving and direct to the point with an eye for detail. The combination of technical, social, and linguistic skills makes her very outstanding.
A pleasant person to work with, and therefore easily accessible for the many questions I had. She calmly analyzes and quickly implements the solution. Her multilingualism and different cultural backgrounds makes her a valuable asset in any international workplace.
Maria Fernanda and I worked together on reporting and data visualisation projects. I highly appreciated her result oriented mindset and eye for detail.
She is a complete paid advertising specialist; strategically and operationally strong, but also very technically skilled. She has extensive experience with multilingual cross-border campaigns. What characterises her most is that she treats projects as if they were her own business. Nothing is too much for her. In short, I highly recommend her.
The things that come up on almost every first call. If yours isn't here, send me a message. I reply within one working day.
We talk about your business and your goals, and I look at your account with you: where the budget is actually going, what is working, and the quickest wins I can see. You leave the call with those findings whether or not we end up working together. If it is a fit, I send you a written proposal with a fixed price and a defined scope, and nothing starts until you say yes.
The three fixed-price reports are listed above: €299 for the Landing Page & Conversion Audit, €599 for the Competitor Intelligence Report, €799 for the Account Audit + 90-Day Roadmap, or €1,397 for all three. Ongoing Google Ads management starts at €399 a month for one market in one language. Beyond that I quote after the first call, because it depends on your ad spend, how many markets you run and how many languages are involved. A number before that conversation would be a guess.
Yes, and most people do. The three fixed-price services exist for exactly that: a clear deliverable, a fixed price and a delivery date (3, 7 and 10 working days respectively) with no commitment afterwards. If you then want ongoing work, you already have a 90-day plan to start from. If you do not, the report is yours to hand to whoever runs your account.
No. Ongoing management is month-to-month: no lock-in, no minimum term, and you can cancel at any time. I also take on no more than three new clients a month, because this is a solo practice and you work directly with me, not with an account manager.
English, French and Spanish, written natively, not translated. Spanish is my first language, and I work daily in English and French. In practice that means keyword research in the language your customers really type, and ad copy that reads like it was written by someone who lives there. I also speak conversational Chinese and basic Dutch. If your market falls outside those languages, I will tell you straight away rather than run translated copy and hope.
Notamize is based in Saint-Nazaire, France (Paris time), and works remotely. I have managed accounts across Europe, North America and Latin America. Most of my experience is in Belgian, French and international e-commerce. Being in France matters for the working day; it does not limit where your customers are.
Usually five things, and each one takes about two minutes: Standard access to your Google Ads account, Administrator on your Google Analytics 4 property, Google Tag Manager, Full permission in Search Console, and (when the tracking needs fixing) an administrator login on your website. I send you a direct link for each one so you do not have to hunt through menus. Read-only access is enough for an audit; building or fixing anything needs standard access.
You do. Everything stays in your name: your Google Ads account, your Analytics property, your tracking. I work inside your accounts rather than moving them into mine, so there is nothing to hand back if we stop, and you can remove my access whenever you want.
Not ready for a call yet? Send me a message and I'll get back to you within one working day.
Month-to-month, cancel anytime. No lock-in. Work directly with me, not an account manager. Fast, transparent, results-driven.
Request a Free Audit